Contrary to popular belief, trademark registration is not exclusively the realm of huge corporations and is more affordable than you might think. Many small but growing businesses have registered trademarks. In fact, many marks are registered based on “proposed use” in association with products or services that are not yet even available on the market. While trademark registration tends to be an after thought, it would be advisable for many new business to think about trademark registration as part of their overall intellectual property strategy sooner rather than later.