As the father of a four-year-old who has always been a “good eater” I am lucky that I do not have many struggles with her eating unhealthy foods. But as she gets older and exposed to more advertising, her requests for the three Cs (cookies, candy, and cake) have started to get a little louder. As a parent, I am happy for any help I can get to try to combat the slick marketing directed at her to consume foods high in fat, salt, and sugar.

Health Canada has opened public consultations about restricting advertising of unhealthy foods to young people. The goal is to decrease strain on the health care system by helping children develop healthy food habits that will continue throughout their lives.